SEO Uzmanı 5

Arama motoru optimizasyonu, web sitelerini taharri motorlarının elan huzurlu bir şekilde anlayabilmesine “taramasına” imkân katkısızlayacak şekilde taharri motorlarının kriterlerine amelî hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişkin taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak söyleyiş edilmektedir. Arama motorları taharri sonuçlarının suistimal edilmemesi yürekin bu kriterleri yayınlamamaktadır, fakat temelı ipuçları verilerek en azcaından nelerin örgülmayacağı konusunda bili vermektedir. İnternetin jurnal yaşamda ve konuşu anlamda enerjisinin artması neticesinde çabucak yaygınlaşmaya mebdelamıştır. Dijital pazarlamanın bir zir koludur.

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